Capital Fringe 2023

Ashley Greenfield

Digital Skills:

• Design & Media: Adobe Creative Suite, Photoshop, Adobe Lightroom, Canva, Adobe Premiere Pro (light video editing)

• Web & Collaboration Tools: Google Suite, Squarespace editing, Slack

Other Skills:

• Content & Copywriting: Copywriting and Editing

• Project Management: Content/Project Management, Event/Workshop Programming, Event Production Assisting

• Communication: Clear and Effective Communication

Project: Capital Fringe Festival Marketing Campaign

• Campaign Overview:
  Designed and executed marketing materials for the Capital Fringe Festival, a creative arts event known for its freedom of expression and support for both new and seasoned artists.

• Theme Development & Design:

  • Theme: "Lemons, Lemonade"

  • Color Scheme: Yellow, Black, White

  • Style: Developed a visual style that aligned with the client's request for a fun, funky, clear, and unique aesthetic, moving away from a manufactured look. Selected and customized fonts to enhance the overall design cohesion.

• Creative Assets:

  • Ad & Social Media Graphics: Created a series of targeted ads and social media graphics that embodied the festival’s theme and engaged the audience.

  • Content Creation: Created copy and promotional content ensuring alignment with the festival's voice and theme.

• Content Calendar & Social Media Management:

  • Developed and managed the content calendar for the festival’s social media channels, ensuring timely and consistent posting.

  • Modified and optimized individual show graphics for Instagram, tailoring content to maximize engagement.

Samples here: